Registering as a college for USA College Day 2024

Join us in London, Friday and Saturday 27-28 September to meet British students at our USA College Day event.


Now in its 47th year, USA College Day is the oldest and largest fair of its kind in Europe, attracting visitors from across the UK and up to 150 universities from the US. The event is a collaboration between the US-UK and EducationUSA. We look forward to warmly welcoming you to London!

US College day is a great way to reach thousands of prospective UK students at one time. The UK is consistently the top European sender of students to US universities. Over 10,500 British students were enrolled at American universities in 2023-24 and over the last 10 years, the number of UK students studying in the US has increased by 25%.

  • Date: 4:00pm-7:00pm, Friday 27 September and 10:00am-3:00pm, Saturday 28 September 2024
  • Venue: ILEC Conference Centre, London UK

Don’t miss out on this incredible opportunity to recruit within the UK!

Benefits to US HEIs

  • Meet well qualified British students looking to study at undergraduate level at Europe's largest US College Fair.
  • Promotion to thousands of students, parents and counsellors throughout the UK
  • Your school details included on our website accessed year-round
  • Opportunity to participate in seminars and boost brand recognition during the event

Who can register?

Priority allocation of places will be given to accredited higher education institutions that are based in the USA. US institutions abroad and short-term programmes are welcome to express their interest in attendingby email, and will be notified in late summer if spaces are available.

Alumni, current students and/or faculty currently in the UK are welcome to represent their institution if materials and training are supplied.However, we do advise that an admissionsofficer represent the institutionwhere possible.

In all cases, final registration approval will be determined at the discretion of the US-UK and EducationUSA UK.

How do I register my university as an exhibitor?

Just follow these three steps:

  1. To register your university, please complete the
  2. Await approval and invoice
  3. Submit your payment to confirm your place at the fair.

This is a very popular fair, so we encourage you to register now to avoid disappointment. We are pleased to offer an affordable price to US universities again this year. UK fairs typically charge £2,000-3,000, but we make every effort to keep to keep this figure down for university exhibitors as we understand the financial and time costs incurred by attending our fair.

  • Regular Registration Period - 11 May - 18 July: £675
  • Late Registration Period - 19 July - 2 September: £740

*Please note that under GDPR regulations, the US-UK is unable to share student data with US institutions. It is the responsibility of each institution to connect with interested students during the fair by providing their own mailing list sign up link and sharing this with students directly or by using Strivescan to collect information from interested students. See here for .